← All case studies
Brand for a coffee shop
Logo, palette, packaging and signage for a small coffee shop that wants to be recognisable from the very first cup.
- Client
- Concept project
- Year
- 2026
- What we did
- Branding
The challenge
A neighbourhood coffee shop competes with chains. Good coffee is not enough: it needs an image guests remember and recognise on a cup in someone else’s hand.
What we are building
- A logo that reads on a shop sign and on a tiny sticker alike.
- Palette and typography that work equally well on the menu, social media and packaging.
- Brand touchpoints: cups, kraft bags, a menu board and story templates.
- A mini brand book of a few pages, so a barista or a print shop can make a new layout on their own.
What we expect
A consistent image that is easy to maintain without a designer at hand, and a coffee shop people recognise even in someone else’s stories.