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Renacer Development identity
Our own studio brand — the “Renewal Loop” logo, palette, typography and brand book.
- Client
- Renacer Development
- Year
- 2026
- What we did
- Branding
The idea
Renacer means “to be reborn”. The logo is two offset half-rings: one ending, one beginning, together forming a single continuous motion.
The system
- Palette: mostly Paper and Ink, with Cobalt used sparingly so it always stands out (60 / 25 / 10 / 5).
- Typography: one family, Space Grotesk, for everything from headlines to captions.
- Rules: clear space, minimum sizes, versions for light, dark and Cobalt backgrounds.
Outcome
A compact five-page brand book that lets anyone on the team produce consistent layouts. This website is built on it.