Landing page or multi-page website

A landing page and a multi-page website solve different problems. Picking the wrong one means either wasted budget or a site that cannot hold everything your clients need.

When a landing page is enough

• You have one service or one product, and the whole story fits into a single scroll.
• You are testing an idea and want to find out quickly whether there is demand.
• The site supports an ad campaign with one clear action: send an enquiry.

When you need a full website

• You offer several services, and each deserves its own page with prices and details.
• Search traffic matters to you: one page cannot rank well for dozens of queries.
• You have a team, case studies and a blog — content that builds trust over time.

The middle path

You can start with a landing page and grow into a multi-page site later. The key is to lay down the structure and design system from day one, so you don’t have to rebuild everything.

Name the one action a visitor should take. If there is only one, start with a landing page. If there are several, you need a website.