Blog
Notes on development, design and launching products.
- What goes into the price of a websiteWhy two “similar” websites can cost very different amounts, and what the client is actually paying for.
- Landing page or multi-page websiteHow to choose a website format for the job rather than the trend, and when to start with a single page.
- What a small business should automate firstThree routine tasks that eat the most time and are the easiest to put on autopilot.
- Why website speed is moneyHow slow loading drives clients away, and what you can check yourself in five minutes.
- SEO basics for small businessesFive things to do so clients can find you in search, without an agency budget.
- How to write a brief for a designerSeven questions whose answers save weeks of revisions and bring the result closer to what you had in mind.
- A 5-page brand book instead of 50The minimum set of rules a small business needs for a recognisable brand.
- Five logo design mistakesWhat makes a logo unreadable, forgettable or awkward to use, and how to avoid it.
- How to choose brand coloursWhy a palette is more than “the owner’s favourite colour”, and how to build one that works for years.
- Does your business need a Telegram bot?Which tasks a bot really takes over, and when a regular website or form is the better choice.
- When a small business needs a CRMFour signs that spreadsheets and messengers are no longer enough, and how to introduce a CRM painlessly.
- Online booking people actually useWhat separates a convenient booking form from one clients abandon halfway through.
- Mobile first: why we start with the phoneWhy a website should be designed for the small screen first, and what that gives a business.
- What happens to a website after launchWhy launch is the beginning rather than the finish line, and what support a site needs so it doesn’t age.
- Domain, hosting and SSL in plain wordsThree technical things every website owner should understand so they never lose control of their site.
- How a contact form loses clientsSmall things in a form that stop people from pressing “Send”, and how to fix them.
- Website copy people actually readHow to write about your business so a visitor understands in seconds how you can help them.
- Which website analytics numbers to watchInstead of dozens of charts, five metrics that actually tell you whether your website is working.
